Monday, March 9, 2009

Chinese typography

I just think the Chinese and English characters work really well together on this one. They have the same aesthetic and balance with each other. It is so hard to mix two totally different structured languages together. First of all, I think it's the typeface itself that makes it work. I usually see Chinese in bold, san-serif looking typefaces, which makes it look even heavier than it is already. I rarely see such clean and light typeface. And most importantly, it is in simplified Chinese, so it makes it even lighter, because it has fewer strokes than traditional Chinese. I guess I'm just tired of those Chinese calligraphy looking typefaces. We need some modern looking design!

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