Mmmm

What's the message in the advertising? Is their objective clear enough? Is culture even relevant?

These are questions that might run through the brain when you're checking out Burger King's unconventional 'Whopper Virgins' campaign, which takes the burger crew to remote locations, enticing locals to take part in a taste test between a Whopper and a Big Mac. It is interesting to see the reactions of some who struggle with even picking up the burger, not knowing where to place their fingers or how to bite into it.

But like I said, does it succeed? You decide.

M